SEO Preston

Preston Based SEO Agency

Great SEO is not just about impressing Google; it’s about transforming your website into a magnet for potential customers who are actively seeking what you offer.

At Elevar, we aim to make your business stand out online. We specialise in SEO strategies that not only boost your search engine rankings but also make your website a joy to use. Think of us as your digital Sherpa, guiding you up the mountain of search results, one optimised step at a time.

We take a fully transparent, results-driven approach, breaking down every task into clear, actionable steps documented in our task management tool for complete visibility.

Process

We employ a comprehensive strategy that integrates technical and creative expertise, allowing us to take charge of all onsite, offsite, content and development to deliver results that actually matter.

Website Audit

Think of this as the first date for your website and our SEO team. We’ll take a good, hard look under the hood to figure out what’s working, what’s not, and what needs a little TLC.

Our audits include:

UX Check-Up: Is your site as user-friendly as you think?
Technical Deep Dive: Spotting (and fixing) the gremlins in your backend.
Content Review: Does your content scream “expert” or just “lazy”?
Development Ideas: Suggestions to make your site faster, smoother, and more functional.

Regular check-ups keep your website in tip-top shape, so it’s always ready to impress.

Research & Discovery

This is where we dig deep to uncover the secrets of your market. We’ll analyse your competitors, research your audience, and hunt down the keywords your customers are using.

Our method includes:

Industry Insights: What’s trending in your space.
Keyword Research: Finding the search terms that matter.
Competitor Stalking: Learning from what others are doing (and doing it better).
Content Planning: Mapping out the material that’ll put you on top.

It’s all about creating a strategy that’s as unique as your business.

Content Development

Your content should do more than fill space—it should inform, engage, and persuade. We create content that’s valuable to your audience and irresistible to search engines.

Here’s what great content does:

Drives Traffic: Because good content = more visitors.
Builds Authority: Show your expertise and earn trust.
Boosts UX: Content that’s easy to find and even easier to love.
Supports Sales: Guiding users from browsing to buying.

We don’t just write; we strategise. Every word has a purpose.

Technical SEO

Behind every great website is a solid technical foundation. Our team handles the geeky stuff so your site runs like a dream.
What we’ll sort:

Page Speed: No one likes waiting.
Mobile-Friendliness: Because everyone’s on their phone these days.
Structured Data: Helping Google understand your content.
Secure Connections: Keeping your users safe with HTTPS.

A technically sound website is your ticket to the top of the search results.

Offsite

Off-site SEO is all about strengthening your website’s reputation and credibility across the web. By focusing on external efforts, we position your site as an authority in your industry. Here’s how we make things happen:

Link Building: We earn high-quality backlinks from respectable websites, signaling to search engines that your content is valuable and trustworthy. These links act as an endorsement, boosting authority and improving website rankings.
Social Media Engagement: An active social presence helps to amplify reach, driving traffic and building connections with your users. We help enhance profiles and create shareable content that sparks engagement across platforms.
Brand Mentions: Getting your name out there matters. We work to increase brand mentions on relevant sites, forums, and directories, creating a ripple effect of awareness and trust.

These strategies work together to solidify your site’s standing as an authoritative source, helping search engines and potential customers see you as the go-to in your field.

Industries

We create SEO strategies for various industries, including e-commerce, hospitality, legal, construction, and medical sectors. Whether in finance, logistics, entertainment, or sports, we deliver effective campaigns that drive real results.

E-Commerce

Boosting online sales with strategies that click.

Legal

Helping your practice rise above the competition.

Hospitality

Driving bookings and building your brand’s reputation.

Sport

Turning your passion for the game into online success.

Construction

Building your digital foundation for growth.

Finance

Securing trust and traffic for financial services.

Medical

Connecting patients with the care they need.

Logistics

Streamlining your online visibility for smoother operations.

Entertainment

Putting your brand in the spotlight where it belongs.

Frequently Asked Questions

Please find a selection of questions and insights that new and prospective clients ask in the early stages of contact with our team.

How long does it take to see results from SEO?: SEO is a long-term strategy, not an instant fix. It’s similar to planting seeds—it takes time to grow and show results. For local SEO campaigns, you might see small improvements within 3 to 6 months, while more competitive industries or broader targets may take 6 to 12 months or even longer. Factors like the competitiveness of your industry and the keywords being targeted play a big role in how quickly results appear. The good news is that once SEO starts working, the results are long-lasting and can continue to grow with consistent effort.

Why is SEO important for a business?: SEO is important part of any successful marketing strategy as it helps your website appear for a number of keywords/search terms that are relevant to the products and services you offer – more traffic to the site and more business generated as a result!
Imagine having a shop on a busy high street, SEO puts your website in that prime spot online, illuminates your store and guides your target audience directly to you. With a solid SEO strategy, your site will get significantly more visitors, leading to more enquiries and sales. Businesses with strong SEO can grow their brand faster and outperform competitors. Think about it: wouldn’t you trust a business at the top of Google’s results? That’s the power of SEO!

What are the pillars of SEO?: The “three pillars of SEO” help explain how SEO works to make your website more visible online. These pillars are Technical SEO, On-Page SEO, and Off-Page SEO, and they all work together for a strong SEO strategy. Technical SEO makes sure your website is easy for search engines to find and understand, focusing on things like fast loading speeds, mobile-friendliness, and good website structure. On-Page SEO improves your website’s content and layout to match what people are searching for and provide a good user experience. Off-Page SEO builds trust and authority for your site through backlinks and other activities outside your website.

Another way to look at SEO is through Authority, Relevance, and Experience. Authority is about gaining trust by creating high-quality content and earning links from trusted websites. Relevance means making sure your content matches what people are searching for. Experience focuses on making your website easy to use, fast to load, and simple to navigate.

Both approaches are important. The first ensures your website’s technical and content basics are in place, while the second focuses on making your website valuable and user-friendly. By using both, you can improve your rankings and create a great experience for your visitors.

How do search engines determine website rankings?: Search engines like Google consider many factors when deciding which websites to rank higher in search results. They evaluate the quality and relevance of your content, how fast your site loads, and how mobile-friendly and easy to use it is. Backlinks from reputable websites also play a significant role in boosting your authority. Essentially, search engines use a checklist to find and reward websites that provide the best experience and most helpful content for users.

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